No matter who you are in the world of business, getting a big-picture view of how business really works can be a pivotal strategy for advancing your career and growing your organization.
Spread over a concise five weeks, this robust program provides a comprehensive look at the fundamentals of business and current organizational practices. It covers all the key components of a formal business school curriculum, enabling you to increase your business acumen and bring fresh insights to your work without having to commit full time to study.
Led by award-winning Sauder faculty, the program will expand your knowledge and applied skills in strategy, financial management, operations, strategic HR and marketing. You’ll also explore how decisions in one area may impact the others, and how strategic integration between functions can drive organizational success.
The learning journey
Designed to fit your busy schedule, the fast-paced program format features a unique integration of self-paced learning and online class interaction.
The self-paced components include faculty-directed material (readings, videos, case studies and assignments) that provide the information you need to know before joining your peers in the virtual classroom.
The live sessions bring learning to life through online contact with the faculty and your colleagues. Sessions include class discussion, Q&As, peer-group collaboration, networking, etc.—all intended to vitalize the content with that most valuable learning tool of all: human interaction.
Benefits for You
Get a solid grounding in the key components of business
Recognize the connections between different functional areas
Look at the business from multiple angles, to reach more informed decisions
Deepen your experience through peer networking and collaboration
Keep pace in today’s increasingly complex business environment
Drive your career forward while delivering value to your organization on many levels
Benefits for your organization
Ensure your company has the critical knowledge and skills it needs to succeed
Build organizational power to spot opportunities and manage challenges
Become more adept at cascading strategy through every business function
Promote cooperation and action between various areas of the business
Develop your company’s talent and succession pipeline
Syllabus
Program Content
Strategy
Environmental scanning and market assessment
Sources of competitive advantage and barriers to entry
Building effective value propositions
Contemporary models of strategic planning
Finance and Accounting
Key financial/accounting principles and tools
The effect of transactions on the company’s financial position
The budgetary cycle and financial controls
Time value of money: creating support for business decisions
Operations
Core principles of high-performing processes
The role of operational building blocks (capacity, inventory etc.)
Integrating operations with other functional areas
Creating an effective operational strategy
Strategic HR
Fundamental principles
Utilizing HR to integrate business strategy
Driving results by managing performance and building high-level partnership skills
Leading people through change
Marketing
Understanding customers (businesses and end consumers)
Market segmentation, targeting and positioning
Making product, place, price and promotion decisions
Digital and social marketing strategy
Special features
This program blends interactive, instructor-led live sessions with engaging self-paced learning opportunities—enabling you to bring fresh insights to your work, while you work.
Audience
This program is ideal for those at any stage of their career, including:
Early or mid-career managers aspiring to expand their executive potential
Small-business owners/managers who want to grow an enterprise
Senior business leaders looking to refresh their perspectives with new ideas
Anyone who has wanted to pursue a formal program of business study but never found the opportunity
Program Schedule
Please register before Nov. 1 in order to attend the introductory session and give yourself time to complete the pre-program activities.
Target Audience : This program is ideal for those at any stage of their career, including early or mid-career managers, small-business owners/managers, senior business leaders.
